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September 21st, 2005 at 6:19 pm

The Leo Burnett Company web site is a perfect example of how to create an experience that makes the user "return to childhood." I found myself delighted by the unique and whimsical interface that stands out in a homogenized landscape of very boring "grown-up" web sites.

Children are surprised every day by the unique experiences life provides. As adults, we get caught up in the idea that we’ve seen everything. In a world of ho-hum products and service, there is a big opportunity to be had by the ones that surprise their customers with a fresh perspective.


3 Comments on the Chalkboard »

103

Yeah it’s a nice site and I like the point you are making - makes me feel sea sick after a while though :)

Comment by Fraser on 9/22/2005 @ 2:39 am

104

Wow — this is WAY cool! Thanks.

Comment by maria on 9/22/2005 @ 9:42 am

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